Get active on Twitter, LinkedIN and Facebook to Succeed in Sales

Last week Bryan Gray and I presented to about 85 business leaders on the importance of building a sales force that is ready to engage and connect in the Interconnected Age.

I posted a blog entry summary on the MediaSauce Blog earlier today, that included the full presentation slide set.

As part of the event, I invited all the participants to get LinkedIN with me and also friend me on Facebook. I've been pleased that so many from the event have done so. While that connection is rather limited to a one-time relationship, it's the building block of us connecting in the future.

Several attendees have sent some nice notes about their experience. I've been excited about it, because I love public speaking and getting others fired up about the power of social media to grow their business.

• "Thank you for your invitation and for the enlightening presentation yesterday. You hit the nail on the head for me personally by stating the fact that I have a profile on several sites but have never really "dug deeper" to reap the benefits. I was insprired to do better and work a little smarter in the future when it comes to Social and Digital media outlets. Thanks again for sharing your expertise. Good luck and I look forward to hearing from you again soon."
  - Kurt Wessling, Jackson Systems
• "Thanks for a great seminar yesterday. I want to tell you, as a marketing professional, it was the best marketing seminar I've been to. You provided real-world, take-action tips...not just fluff."
  -Wendy Kramer, ICx Technologies
  
• "Thanks James. I found the presentation informative and helpful. We stumbled across Linked-In as a lead generation tool about 6-months ago, but we haven't attacked it methodically. As you mentioned though, it is a rich source of contacts if you just use a little common sense."
  - Pat Turley, Ball Systems
• "James, I appreciate all of the good information you offered today. I have been trying to put all of this together for awhile and today really helped me fill in a few of the gaps."
  - Denise Soots, Central Ohio Graphics

Thanks to everyone who sent the kind words about the program. The ones above were some of my favorites, so I had to share them (and provide a little shameless self promotion).

As well, several attendees starting following me on Twitter. This has been one platform that I've been slow to see followers on, but then again, I haven't really focused too much time trying to build out that audience yet.

The point of the presentation is that to have a successful sales force in the coming months and years, building a culture where social media is mainstream and part of the daily prospecting process will yield great results.

Most importantly, it's not just about getting a profile in these, it's about a daily engagement and using the tools to identify and build a prospect list.

In the coming weeks I'll be writing my favorite tips on how to use these three social media platforms to build an endless supply of prospects.

(Don't forget to watch the slidecast of the presentation on the MediaSauce blog.)